Tips for writing: Five (5) Ways to make sure your article stands out

How to get your audience to read the entire article.

Tips for Writers


About the Author

Emily Girolamo

Imagine you were searching the internet for something specific, you find a few links related to your search, but none of them really helped you. In fact, each link you click on is basically the same information you just read, but in different words.

When you’re creating content, it’s important to write in such a way that will solve a problem. People scour the internet all day long looking for information, and the last thing they want to find is surface-level information.
So, how can you differentiate yourself among several other writers? How can you provide solid content that readers will appreciate? The following are five areas to remember each time you write content.

1. Start with a compelling headline

A headline is important to tell a reader what type of information they can expect. Headlines that are more appealing and compelling will receive more traction than others. For example, let’s say a reader is trying to search the internet for tips on marketing. In the search engine, they see an article with a headline “Improve Your Marketing Skills,” and another is “10 Tips to Skyrocket Your Marketing Strategy” – Which one do you think they will choose? They will likely choose the “10 Tips” because right away they know the article is going to benefit them in 10 different ways. The other headline is okay to use, but it may not receive as much traction, compared to a well thought out headline.

2. Get to know your audience

Before you write any type of content, you need to make sure you understand the audience. Think about the message the company is trying to send. Based on the business, is the audience more laid-back and will appreciate the slight humor in the content. Maybe the audience is completely professional, and only a serious tone would work. It’s important to know what will drive your audience to keep reading your content. Although humor works for some businesses, it’s not meant for all, and it could jeopardize the size of your audience.

3. Use original ideas

Search engines are filled with similar content. A reader looking for an article is not going to benefit from reading the last ten articles she found that are the same. When writing content, make sure you provide original ideas. Successful content comes from developing creative, original, and solid angles. Do more research if you must, so you can dig deeper than previous writers.

4. Narrow your topic

Narrowing down your topic is beneficial to your readers. A reader is going to want content on a particular matter. For example, if your content involves marketing, narrow your topic down to one type of marketing. For example, instead of writing about “Comprehensive Marketing,” you could write about “Email Marketing: How to Get Started.” The second title shows the article won’t just be about marketing or just about email marketing, but it narrows it down to “How to Get Started.” By narrowing your content down, readers will be able to find what they’re looking for faster.

5. Can your content help?

Before publishing your content, make sure to ask yourself if the article you just wrote can help. Does it solve a problem? You can write any headline you want, but does the body of the content resemble the headline? It’s important to make sure that while you’re writing the content, you figure out what type of problem your reader will have and what will lead them to click on your article. Next, you’ll want to ensure that you help them solve the problem. After all, that’s why they’re reading your content.

By following the above tips, you will notice more traction on your content. Go beyond the typical surface-level content and develop content that your readers can use. Don’t waste your readers’ time; make your content stand out by offering them the help they need.